Print advertising

A versatile set-by-step guide to analysing any image.

Focus on the characteristics of a specific target audience and then design a car advert for the radio with a particular audience in mind.

A handy checklist to help pupils get to grips with the tricky task of deconstructing an advert.

A handy graphic organiser that should be enlarged to A3 for students to make notes when analysing a TV advert. Useful supporting resource for 'Compare two adverts: an essay guide'.

Explore the word order of this slogan. Think about the alliteration! (Answer: Fashionable feminine style – for serious business or social occasions.)

Explore the word order of this slogan. (Clue: Assemble friendly collections of words and join them, e.g. ice+rink) (Answer: Somewhere between the onboard ice rink, the jeep safari, the climbing wall and the horse riding, it hits you; this is way more than a cruise.)

Explore the word order of this slogan - which adjectives go with which nouns? (Answer: With the new Polo’s snazzier, deeper grille, more stylishly sculptured bonnet, one-piece headlights and body-coloured bumpers, seeing is believing.)

Explore the order of the words in this strapline. Where does the 'if' ... 'then' fit in? (Answer: If comfort is what you care about then sleeping in pure jersey is a dream come true.)

Rearrange these tiles to make a slogan to encourage people to become teachers. Could there be more than one right answer? (Answer: Create innovate discover imagine explore. Professional development in Science teaching.)

Rearrange these tiles to form the blurb on a leaflet or poster to advertise a children's show. Is there more than one answer? (Answer: It's fun day in Pontypandy. Fireman Sam, the brave and friendly 'hero next door', together with firefighters Elvis Cridlington and Penny Morris, appear in this thrilling new show: Fireman Sam to the Rescue.)

A completed version of the products and slogans matching task.

A set of worksheets showing students how to use rhetorical questions, comparatives and superlatives. Also available as a Promethean flipchart.

Discuss the pros and cons of advertising. Also includes two creative tasks. The original resource is followed by a differentiated version for use with students with SEN.

Advice and resources to help students market their own chocolate product. The original resource is followed by a differentiated version for use with students with SEN.

7 pages of materials to help pupils prepare an ad project.

A detailed student booklet on car advertisements - 8 x A5 pages.

A pack of lessons based on car advertising - building up to a student project.

Students compare two magazine advertisements and create an advertising campaign for a product of their choice. Suitable for KS3 or KS4.