Advertise me!

Last updated: 15/11/2023
Contributor: HelenM
Advertise me!
Main Subject
Key stage
Category
Reading skills: Independent reading
Resource type
Complete lesson

An advertising task with a difference. Get students thinking about all the benefits of reading, by exploring a new invention the book!

This fun lesson activity is perfect for a collaborative group task or speaking and listening activity for KS3-4.

An extract from the teaching resource: 

As an advertising agency staff member you have been given an exciting new account and need to draw up a presentation to promote a fabulous invention.

Task: 

Design a campaign to get people talking about books and what reading can offer them. 

Before beginning your advertising campaign there are three things to think about:

1. How precisely will you advertise books and reading, what angle will you take?

For example you might advertise reading for pleasure and enjoyment: ‘Go anywhere with a book’, or you could focus on reading as a skill that helps people succeed.

2. What specific audience will you target?

For example: you might target children or books for babies. Or you might focus on encouraging more teens to read. You might even want to promote the idea of parents and children reading together.

3. What form will your promotion take? 

You could design a poster or leaflet, write a press release, make a mini-movie or anything that you can think of that shows creativity and inventiveness.

Your personal challenge is to make your work distinct and unique.

So how will you ensure your ideas stand out from the crowd?

All reviews

Have you used this resource?

This is a fun resource and is particularly useful for emphasising the importance of audience. You could take in a variety of books as visual aids and ask pupils who they think the audience is for those books.

Emma Robinson

24/04/2013

5

5

5

This is a fun resource and is particularly useful for emphasising the importance of audience. You could take in a variety of books as visual aids and ask pupils who they think the audience is for those books.

Emma Robinson

24/04/2013

5

5

5

5

5

5

5

5