Chocolate: an advertising project

A resource pack that takes students through the steps of a marketing campaign for a new chocolate bar. 

The activity begins with students working in groups to create a name and slogan for their new chocolate bar. They then present their advertising campaign to the class, with the other students scoring their presentation based on given criteria. 

Further activities ask students to develop their chocolate bar and its packaging, focusing on descriptive language. Finally, they are tasked with writing a press memo that combines all the skills they have used throughout the task.