Writing to argue and persuade: techniques

A beautifully illustrated resource full of examples of commonly used persuasive techniques:

• alliteration
• emotive language
• opinions
• humour
• statistics
• rhetorical questions
• direct address
• rebuttals
• punctuation for effect
• repetition
• triplets / lists of three
• anecdotes
• first person
• imperatives
• examples
• varying sentence length for effect
• contrasting pairs
• exclamatory style.

Use this with students as a revision aid, to identify techniques in persuasive texts, or as a checklist for writing to persuade.